Remember to place your own bra mask on first

before helping your neighbor or small child.
At the 2009 ceremony, Public Health Prize winner Dr. Elena Bodnar demonstrates her invention — a brassiere that, in an emergency, can be quickly converted into a pair of protective face masks, one for the brassiere wearer and one to be given to some needy bystander. She is assisted by Nobel laureates Wolfgang Ketterle (left), Orhan Pamuk, and Paul Krugman (right). PHOTO: Alexey Eliseev.

Yes, it's the IgNoble Awards. Krugman looks like he just can't stand it unless he gets to help with the bra placement. PRM